71% of Consumers Have Made a Mobile Order
Mobile ordering is not just a fleeting trend; it’s a transformative shift in consumer behavior. Traditionally, c-stores have thrived on providing quick access to everyday essentials. However, the rise of mobile technology has created an avenue for retailers to enhance their offerings and streamline the purchasing process.
Why Choose Mobile Ordering?
Customer spending increases 20% when ordering via technology.
Your customers are always craving the most convenient ways to order. Mobile ordering lets them place orders from wherever makes sense to them, while still ensuring that they’re contributing to your bottom line.
82% of consumers said that they will actively avoid going to a business with a line*. With mobile ordering those long lines, and the potential lost sales that come with them, will be a thing of the past!
Building a Seamless Experience
To successfully implement mobile ordering, c-stores should consider:
- Logistics, Logistics, Logistics: Create a plan that makes sense for your store’s specific needs.
- Where Does the Order Go: Do you utilize curbside pickup? Or have a designated in-store pickup location? Or maybe you use a food delivery service?
- Customer Buy-In: Ensure your customers are aware that you’ve added this new offering and that they know how to use it.
How to Make it Work
To make mobile ordering work you’ll need a POS system that integrates with a food ordering solution, like Passport POS. Passport is the most reliable, secure, and cost-effective c-store POS system and is easily expandable to include foodservice ordering.
Measuring Success
Once mobile ordering is up and running, it’s essential to track its performance to ensure continual improvement. Here are some metrics to monitor:
- Order Volume: Keep track of the number of orders placed through the mobile platform. This will help you gauge customer interest and identify peak ordering times.
- Customer Feedback: Implement a system for collecting customer feedback on their mobile ordering experience. This can provide valuable insights into areas for improvement.
- Sales Data: Analyze sales data to see if mobile ordering is increasing your overall sales. Look for trends in items that are popular among mobile customers.
- Retention Rates: Monitor how many customers return to use mobile ordering again. High retention rates indicate a successful implementation, while low rates may suggest the need for further enhancements.
