Demonstrate Dynamic Messaging to Me
Let's go back to the example at the beginning. The customer who just pulled into your site needing to fill up their tank has just started their morning. They may be looking for fuel for their body too!
Using dynamic messaging, you can promote things like foodservice items alongside fuel purchases and display a message to customers in the morning that says, “Fill up and enjoy a coffee at 20% off!”
Now that customer who didn’t even know they were making a stop this morning has gotten gas and a foodservice item from your c-store!
Coach Me on Customized Branding
You’ve done your research, and it turns out that a high number of your morning customers are loyalty members. It just so happens that this customer is too.
With customized branding, you can highlight exclusive promotions for loyalty program members, such as bonus points for purchasing things like drinks, snacks, or even lottery tickets.
Your c-store just went from just a quick fill up to an in-store purchase as well!
Teach Me About Touch-Masks
As the early-morning customer pulls us to your site, they notice that their car isn’t as clean as they’d like it to be.
Thankfully you've used the easy to navigate Engage Prompt UI to add touch masks to your dispenser screens. Envisioning the early-morning commuters who are looking for a quick transaction, you chose vibrant colors to make the button to add a car wash stand out against the background of the screen. They tap "Add a Car Wash" without hesitation, and the screen responds instantly, guiding them through the process seamlessly.
The customer now has a car full of gas and it’s clean as can be, all thanks to your site!
